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Wednesday, September 10, 2008

DRM Keeps Gamers Pissed

You know, as a copyright owner and IP lawyer, I support copyright protection and enforcement. But, there's a point where you see that some protections actually encourage piracy. The release of a DRM-laden SPORE is sending gamers into anti-establishment mode because you just don't want to pay full price for a game that can only be installed 3 times. What if you need to uninstall and reinstall? What if this? What if that? There may be many, many legal reasons for needing to install the game more than 3 times.

At Costco, you know you've got to wait in line to get out because those people with the yellow marker are waiting to pretend they're counting what you have in your cart for loss prevention. You accept it because that's how Costco has been for years. A small price to pay considering you can buy massive quantities at low prices.

But then Wal-Mart thinks they can start doing the same thing? Forget that. It makes me want to run for it and clock that old lady as I dash. It's human nature.

What's my point? The more difficulties you implement in a product, the less likely someone wants to pay for it. They just want to steal it. My opinion - more access will equal more sales, because if it's just as easy to buy as it is to steal, why take the risk? Human nature is skewed towards risk avoidance. More people steal because you can find what you need for free easier than you can to pay for it.

Brock

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