Search This Blog

Friday, September 19, 2008

Why Pay Royalties on a Preview?

You gotta ask yourself, would Honda charge a fee to have a picture of its Accord in an ad...to sell the Accord? That's what the PROs want. They want web retailers to pay royalties for 30 second clips of music used solely as a preview intended to elicit a sale of music. We'll see how that one goes.

What I see is an industry needing to make up for a loss in CD sales, but is the right choice to start charging for uses that have no monetary value in and of themselves? I don't think so.

No comments: