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Wednesday, January 7, 2009

Apple to Scrap DRM and Allow Range Pricing on iTunes

You'd think that with so much forethought, it wouldn't have taken Apple so long to make this decision. Anyway, the New York Times reports that Apple is in discussions to make it so all songs on iTunes will be DRM (digital rights management) free. EMI's songs were already this way, but the other three major labels hadn't turned the corner. As for pricing, instead of the standard $.99, we'll start to see a range from $.69 to $1.29.

As the largest retailer of digital music, Apple locked everyone down for years- price and digital control. It's about time some flexibility infused the system.

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