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Thursday, January 15, 2009

YouTube Killing the Music

YouTube hits the kill switch on unauthorized audio. Sure, it's logical...someone posts a video with music that wasn't cleared. Not worth suing. Probably won't respond if a cease and desist is written (and there would be millions of those, wouldn't there). What's YouTube's option? Mute the audio. It works, I guess, but it's stupid.

Over the past 5 or 10 years, anyone and their grandma can be an artist. The sea of talent just got stocked with millions and millions of mutated fishy-musics-suckers. Now, the trick is to rise above the trash. How can you do that when your music is MUTED...MUTE...MUT...MU...M... .... you can't. If a video goes off, then people here the music too. If they were 'smart' enough to use a song that gets muted, then the artist, label and publisher lose the influence.

YouTube, if you're listening, please be smart. Find a solution that allows people to use music, keeps the labels quiet, and allows fans to discover.

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