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Wednesday, January 14, 2009

Last.fm Experiences Growth, but Woxy Dominates

Wired reports triple digit growth for Last.fm, an online radio property now owned by CBS. It's funny, because in such a sketchy economy and with such a grim outlook for the music industry, is triple digit growth really what matters? Whoopie!

Last.fm represents a switch from terrestrial to digital, but not a 20th century to the 21st century. It's nothing new for you. You can listen to the radio in your car. You can listen to the radio on your iPod. Is Internet radio that's the same as run-of-mill radio "cool"? Is it important? Relevant? Nope. Nope. And nope. Just 'cuz they got an "events" page, and a "video" page, doesn't make it any better. Burger King probably has videos.

Woxy represents the new era in radio. It's digital, of course. But that's just the surface layer. Peel back and you'll find that it's not run by the "machine." You won't hear top 10, top 40, top 100, or whatever conconction that Ryan Seacrest can come up with. You WILL find good music...new music...interesting DJs...interesting commentary...tastemaking in progress.

Don't be a dope and sell your soul for digital alone. Look for more. Want more and Woxy will deliver.

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